Amazon

What is there to say about Amazon?

How would you rate Amazon?

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Amazon is my go-to place.  I have stuff coming from them almost daily.  The speed of delivery is amazing and their customer service is great.

My only reason for not giving them 5 stars is due to pricing.  You really need to compare their prices vs that of others.  Yesterday I wanted to order Amsoil's Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid.  You can order from the Amsoil site, which actually takes you to Alcantar Drivetrain Performance LLC, and they want $15.50/qt for the stuff with free shipping.  Amazon wants $27.33/qt for it, so I thought about it for a ms and ordered it from Alcantar.

But many times Amazon has as good or better pricing than anyone else.  You just need to check.

Gary, I agree with your comments. Amazon is my go to place as they have everything and I heavily utilize the product reviews. I have noted over the past year that their pricing has gone up such that it often pays to purchase elsewhere, especially if one does not have Amazon Prime. Just the other day I purchased a stereo for my truck from Crutchfield. The unit was cheaper, free shipping, and some free goodies. In fact, I would highly recommend Crutchfield for electronics.    

Amazon uses pricing algorithms to determine what people are willing to pay and if they can undercut other sources.
Sometimes they set prices as loss leaders just to kill profit of competitors.

Yes, with Prime you get quick "free" shipping. But often the Prime price is more than the same product -without- Prime.
(You'll have to visit from a VPN with cookies disabled to ever know)
You won't get the instant gratification of next day though...

But their array of products is amazing!
And if you include 'fulfilled by Amazon' it's even better.
Very crafty of Bezos to let other companies pay to stock their warehouses.

I'd probably cover the cost of Prime with video rentals.
But I certainly purchase enough tangible goods that the free shipping makes it worthwhile.