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Marketing guys did not like antennas


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Really not important subject. But funny one.

Going through my original 1984 paper sales brochure, I suddenly noticed that there were just TWO pictures showing a Bullnose with an antenna.

And only their base...

01.jpg.995be3cf4970d17f6467be790bdb932a.jpg

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All others and shown without.

So, I went to the Forum's library and verified other years brochures.

Guess what? 1980 to 1986 are the same... no antennas!

I first supposed that, in those far-off times :nabble_smiley_wink:, antennas were considered as very unsightly items. So they were wiped-off the sales pictures.

In fact, looking closer at my sales brochure, I read that all radios models (and therefore their antennas) were listed as options.

Does this explain the "missing antenna" mystery?

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But why is there a credit for the "standard AM radio" cancellation? Seems that the AM radio was standard equipment.

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:nabble_anim_confused:

Here are picts from the '84 brochure.

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05.jpg.8d42f8a6ba370fadb0c8371d4e3a3d8e.jpg

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08.jpg.bb6444697a58a9ba7f8b926b9960fe2b.jpg

09.jpg.4c5311d7496469146f4a55b0cd3b83c3.jpg

10.jpg.2743d7637e011e03ddf1020561131754.jpg

11.jpg.9dc6ac4c051f133a7c63cfe65f837ac7.jpg

12.jpg.8cb33de71c8ca30235f9a7fbdb7630d4.jpg

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14.jpg.e7cf5116497742f8ab7b450d160b1856.jpg

15.jpg.132ed5b26427fc6f5d1c2342a8682440.jpg

16.jpg.841b45654d714d647b61f7f0e10b63c8.jpg

17.jpg.9751cf0bf508eeb268374a476dba6490.jpg

18.jpg.6eef4c1f350713c7f769ec4efae815ad.jpg

19.jpg.6f89f25adce71b52db3ed49f6384ecd8.jpg

 

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It is funny and interesting.

How someone thinks that shouldn’t be in the picture and the “rest of us” expect it to be there.

All Radios were optional until 1983. 1980/82 did not come with a radio as standard equipment.

The standard radio from 1983/86 was the AM mono radio.

This is confirmed in the relevant year brochures.

Some of the pictures from the brochures are of test vehicles from the proving grounds. This would explain to me why some trucks in the brochures did not have radios.

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This would explain to me why some trucks in the brochures did not have radios.

Well, I would say 99% of the brochures trucks don't have radio.

That's a huge proportion, certainly not the same as the real sold trucks.

And when few of them are antenna equipped, the marketing guys took out the whip, that's curious.

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https://forum.garysgaragemahal.com/file/n130765/EB6A2B6E-4A33-4581-8884-8EFD0551F6AA.jpeg

Any info on the rare aero antenna on my Flareside? Definitely adds character.

Dennis, is it rare, or you are meaning unique?

:nabble_smiley_wink:

a workin man aint got time to listen to no radio.

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https://forum.garysgaragemahal.com/file/n130765/EB6A2B6E-4A33-4581-8884-8EFD0551F6AA.jpeg

Any info on the rare aero antenna on my Flareside? Definitely adds character.

Dennis, is it rare, or you are meaning unique?

:nabble_smiley_wink:

Maybe unique is more appropriate. It came that way when I bought the truck and I haven’t had the heart to change it. Many other places to spend my ever-shrinking dollars.

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Maybe unique is more appropriate. It came that way when I bought the truck and I haven’t had the heart to change it. Many other places to spend my ever-shrinking dollars.

Another thing you'll notice in the brochures is that the fender emblems are almost never in the same spot on the different trucks. It's REALLY noticeable in the 1980-1981 catalogs.

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