Funny, I thought Hoonigan was mainly into making windshield banners and decals lol. It's a catchy word in the drift era...and it sort of became a thing all on its own.
They'll likely restructure, and likely drop or eliminate some of the brands. I'm a fan of the old brands...or brands that make wheels for old vehicles. American Racing, Pro-Comp, US Mags, etc. Any company that is still making wheels in the 5x5.5 pattern is supplying an "old" market...I hope they don't kill them off tbh.
In fact, 5x5.5 aside, any company that is still making 15" wheels is supplying an old market lol.
Didn't I read that they also owned 4WheelParts also?
At the risk of getting into politics...and please don't...but with the increased costs of everything these days, from groceries to gas, the aftermarket companies must be taking a hit. We have been told repeatedly (in the industrial world I live and work in) that a recession was coming, but it still hasn't really shown up. But at the same time, anecdotally at least, people do seem to have less money for "mods" these days.
Economy issues aside...what about demographics? Are the younger folks still as interested in cars & mods as we are (and were)? I wonder about that. Two very good friends of mine had old cars that they bought 30+ years ago (one a Corvette, and the other a Trans Am). Both guys held on to these cars for many many years hoping the sons would have interest in them. Unfortunately they did not, and the cars were eventually sold. Were they cheesy malaise era cars? Yes, sure...but they were still the hotrods of their day regardless.
Anyway...I wonder about this stuff sometimes...maybe I think too much lol. The demographics are changing fast. We are swinging from a Boomer society to a Millennials dominated society almost overnight (Us Gen-X kids were kind of forgotten in the middle lol).
There...time for my 2nd coffee;).
Cheers gentlemen!